Audio Streaming and the art of optimally balancing listening performance and marketing goals
Mike is a developer for digital brands and contents. As an audio specialist, radio broadcaster and content professional he has been active in many different positions since 1992, for example as editor-in-chief, program manager and director. On the way he made stops at bigFM, Radio Regenbogen, ENERGY and Radio 7.
Creators of attractive audio content own the foundation for successful marketing and thus valuable revenue. Attractive does not just mean maximized listening time and numerous active sessions. Attractive is about the quality of individual contacts and how sexy and valuable these contacts are for marketing and thus contact revenue/price.
There are different routes to success. “The more you have the more you get” or “individualized, sharper, more valuable – quality over quantity” – no matter how your audio strategy looks, we at streaMonkey have a completely different solution.
A solution that allows anything.
We call it Dynamic AdPerformance Control.
With this, it’s possible to establish more inventory space and thereby the maximum spot number per VAST call in a timed schedule (daypart).
This way, instead of one in-stream spot, two or three can be played back for example. And this at specific times of the day or night.
The optimal relationship between product usage, TimeSpentListening, session starts and real active sessions, ad inventory fill rates from ad-server queries, target parameters and appropriate TKPs for these valuable contacts brings cash success.
Each audio product in the portfolio can be controlled for each target group and advertising space individually.
This feature of the streaMonkey platform is already successfully in use at, amongst others, Antenne Vorarlberg, Austria`s market leader in Vorarlberg.
“Digital revenues in audio need ideas to be successful. Marketing the mass medium of radio to real, addressable contacts with every possibility of control and with appropriate monetization will be the way going forward for us radio producers. As the first station in Austria, we are delighted about optimizing our digital offerings to be even more lucrative with the continually developing streaMonkey features. What I find particularly impressive: We can see developments and performance at any time in real time.”
— Mario Mally | Managing Director Antenne Vorarlberg
Dynamic AdPerformance Control was created from dialogue between stations, marketers and the streaMonkey development, performance and broadcast crew. This and several more interesting features for the marketing, distribution, product creation and controlling of audio businesses is the streaMonkey business platform.
We are looking forward to every exchange, every challenge and to the success of our partners.
Welcome 2023!
Mike and the streaMonkey crew
Mike is a developer for digital brands and contents. As an audio specialist, radio broadcaster and content professional he has been active in many different positions since 1992, for example as editor-in-chief, program manager and director. On the way he made stops at bigFM, Radio Regenbogen, ENERGY and Radio 7.